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Che Cartoon Monster Drinking Beer


It strikes me as as ironic that one of the most popular t-shirts ever is of a person who is completely opposed to capitalism. This iconic garment, featuring the face of Che Guevara, a famous critic of capitalism, has made his family rich, all while going around the very system their famous relative hated. This shirt has afforded his descendants a life of leisure. The irony becomes even more pronounced when you consider that this symbol, embraced predominantly by the hipster subculture, often champions anti-capitalism. The image of Che monster with a cigar and drinking a craft beer, adds an additional layer of complexity to this irony, as it highlights the commodification of icons within the framework of a capitalist market.

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