I love Tennessee and North Carolina. I drove up through there at the beginning of Spring on remote winding mountain roads and it is incredibly beautiful and unspoiled. Jerks call this part of the country the flyover states but it is obviously a ruse to keep broken people from landing here and ruining it. This is a branding package for The University of Tennessee Press. In my last job I did thousands of designs for NCAA schools — it was mind-numbing but it made me a savant with design. I can do it fast and beautifully. I made a T mark out of 6 rectangles that look like the spines of books. I used their university colors — PMS 151 and White.