This is a branding redesign for Indiana Tech. I chose the font Myriad Pro because it is the default font in illustrator and designers hate it. I like making designs using elements people unjustly hate. It is a great font and a more modern take on Helvetica with a myriad of widths and weights. The concept of a “pro font” is antiquated and has been replaced by Open Type Fonts but that doesn’t affect its beauty. The stained glass elements of the logo echo the architectural flourishes of the cathedral on campus. I also added a spectrum of color to their existing orange and black.