This is a branding redesign for Indiana Tech. I chose the font Myriad Pro because it is the default font in illustrator and people hate it.but it is great. It is a more modern take on Helvetica with a myriad of widths and weights, though the concept of a “pro font” is antiquated and has been replaced by Open Type Fonts. The Logo and mark echoes the architectural flourishes of the cathedral on campus. I also designed a sublimated T-shirt using the stained glass look of the banner and a paper coffee cup.
About Mac McRae
I am a graphic designer and illustrator from the USA. I specialize in corporate marks and company branding packages. I also create kid friendly cartoon monsters and critters in my spare time.