This is a project for UGA concessions. I focused on legibility and on simple athletic themed letter forms and the incorporation of UGA’s bulldog mark. UGA Athletics has a color scheme that is in line with Die Stijl and perfect for a minimal but powerful design that lets Futura bold do most of the work.
About Mac McRae
I am a graphic designer and illustrator from the USA. I specialize in corporate marks and company branding packages. I also create kid friendly cartoon monsters and critters in my spare time.