This is a logo update for Mendoza – a pharmaceutical juggernaut who could use a more friendly look. I condensed their mark to a symbol that resembles an M made of pills – it also resembles a mortar. The font I chose is Helvetica round – a friendly and legible font that echos the rounded form of pills. Designers are confused about fonts – they think you need to sift through 5000 fonts to find an original voice and have overlooked that the important part is communication first and then character. They also ignore that only about 15 fonts are masterpieces of design that are worth using. This mark is fundamentally designed to hold up when printed very small. I included a branded Tesla because they are beautiful and electric cars are cool. I know Pfizer is blue and owns Viagra btw – I just enjoy the blue pill joke.
About Mac McRae
I am a graphic designer and illustrator from the USA. I specialize in corporate marks and company branding packages. I also create kid friendly cartoon monsters and critters in my spare time.