This is a branding package for a drug called Virisimil that cures lockjaw. It is a word mark that uses one of the most perfect fonts ever made. It is a Modern Serif font called Bodoni. You can tell modern serif fonts because they have serifs that display massive variance in thick and thin strokes and must be printed on expensive glossy paper to hold their detail. But that shit doesn’t matter does it – since everything is digital now. And retina screens make hairline detail possible – God bless you Tim Cook. I also painted that pill from scratch in photoshop and can paint objects that are almost indistinguishable from photographs. This logo uses the Bauhaus style of minimal elegance that projects sophistication and class.
About Mac McRae
I am a graphic designer and illustrator from the USA. I specialize in corporate marks and company branding packages. I also create kid friendly cartoon monsters and critters in my spare time.