This is a logo and branding package for an outdoors themed company. They make upscale camping products. This mark embraces an abstract, pared-down aesthetic centered in basic visual elements like geometric forms and primary colors. Designers tend to overthink logos. I have channeled the most fundamental elements of early modernist design to make a memorable and beautiful company mark.
About Mac McRae
I am a graphic designer and illustrator from the USA. I specialize in corporate marks and company branding packages. I also create kid friendly cartoon monsters and critters in my spare time.