This is a Nike Jordan Basketball shoe with blinking led lights, auto lacing and a snap dragon cpu. It monitors your blood oxygen level and heart rate using a pulse oximeter on your toe nail. I love how Nike shoes are in a constant dialogue with the past as focused through the lens of the present. It is weird though how their current shoes sell less than their classic shoes. It says something deep and meaningful about their newer designs and where they are headed as a company.
About Mac McRae
I am a graphic designer and illustrator from the USA. I specialize in corporate marks and company branding packages.