This is a branding package for James Hospital. It is a modern streamlined logo designed to emphasize simplicity and geometric purity. It draws on design aesthetics founded in the Bauhaus movement in Germany in the 1920s. Bauhaus was the beginning of all modern design. And the tenants of design that it founded are just as pertinent today as they were 100 years ago.
About Mac McRae
I am a graphic designer and illustrator from the USA. I specialize in corporate marks and company branding packages.