This is a logo for a knife design firm that exists in my fertile imagination. It is a mark concerned with graphic purity, simplicity and perfection. It draws on concepts founded by artistic geniuses in Germany in the 30s. Red white and black is the most perfect color combination and Helvetica Neue is the most perfect letter form. The mark is two triangles that form the symbol for an H within a circle. It also represents the bow tie often worn by the principal designer Chris Harris.
About Mac McRae
I am a graphic designer and illustrator from the USA. I specialize in corporate marks and company branding packages. I also create kid friendly cartoon monsters and critters in my spare time.