This is a project that I designed for a kid’s clothes company. The mark emphasizes negative space and a dynamic activation of the viewers eye. I used the font Futura Bold because of its beauty and legibility. I also chose two colors that vibrate and wiggle when you place them side by side. This technique was used in psychedelic posters from the 70s to engage music fans who might be influenced by acid. The signage focuses on this psychedelic aspect of the treatment and the apparel they sell is made with the same discordant color schemes.
About Mac McRae
I am a graphic designer and illustrator from the USA. I specialize in corporate marks and company branding packages. I also create kid friendly cartoon monsters and critters in my spare time.