I love Chick-Fil-A. We used to eat there at the food court in Augusta Mall when I was a kid. This was back before I had ever seen one outside of a Mall. They have become easily one of the best fast food chains. And next to Coke – they are probably the most recognizable Georgia based company. I redid their logo because that swirly C chicken jowl always bothered me. I made their mark more modern with a rounded sans serif font called Helvetica Round. Chick-Fil-A is a strange phonetic spelling and it is easier to grok with a sans serif font.
About Mac McRae
I am a graphic designer and illustrator from the USA. I specialize in corporate marks and company branding packages. I also create kid friendly cartoon monsters and critters in my spare time.