This is a branding redesign for Indiana Tech. I chose the font Myriad Pro because it is the default font in illustrator and designers hate it. I like making designs using elements people unjustly hate. It is a great font and a more modern take on Helvetica with a myriad of widths and weights. The concept of a “pro font” is antiquated and has been replaced by Open Type Fonts but that doesn’t affect its beauty. The stained glass elements of the logo echo the architectural flourishes of the cathedral on campus. I also added a spectrum of color to their existing orange and black.
This is a logo for a knife design firm that exists in my fertile imagination. It is a mark concerned with graphic purity, simplicity and perfection. It draws on concepts founded by artistic geniuses in Germany in the 30s. Red white and black is the most perfect color combination and Helvetica Neue is the most perfect letter form. The mark is two triangles that form the symbol for an H within a circle. It also represents the bow tie often worn by the principal designer Chris Harris.
This is a poster for the Atlanta Ballet. It emphasizes the power of depth in design by making type interact with the subject of a photo. By threading the ballerinas body through the beautiful relationships that exist in the letterforms of Futura it tricks your eye into seeing extra planes of depth in the photo. Beautiful things happen when you intertwine letterforms with the elegant body of a dancer. I am really good at using the bézier tool in illustrator and photoshop and can draw masks really quickly. I am a goddamn genius with that thing.
This is a branding package for James Hospital. It is a modern streamlined logo designed to emphasize simplicity and geometric purity. It draws on design aesthetics founded in the Bauhaus movement in Germany in the 1920s. Bauhaus was the beginning of all modern design. And the tenants of design that it founded are just as pertinent today as they were 100 years ago.
This is a streamlined reworking of Lebron James personal logo. I made it more corporate and gave it a shape that emphasizes graphic purity and sophistication. I also gave it a royal color scheme that makes it an instantly recognizable icon that would be at home on the face of a Rolex. It is amazing that a guy got so good at basketball that he is paid as much as the GDP of some third world countries.
This is a beer logo and bottle mockup for a Japanese stout beer called AKKI. Black white and red is the purest and most powerful color combination. It is stark and blatant and undiluted like stout beer. The logo has simplified basic forms and bright colors of sophisticated modernist Die Stijl. It is an upscale brand aimed at wealthy beer drinkers.
I improved the Coke Zero can. Coke has such a beautiful logo. It is a shame their Zero can designs are so uninspired.
This is a logo package for a legal Marijuana brand from Portland. It is based on a simple ligature of the letters N and D — using the font Futura. These are the initials of Nick Drake — an English folk singer who was incredibly talented, inventive and troubled. He died of a drug overdose in the 70s and some think he committed suicide because even though he got rapturous reviews — he never found success. He was tall and good looking and a great song writer and composer and he is one of my favorite musicians. Sativa is a strain of marijuana that makes you alert instead of sleepy and it helps you with creativity and getting work done.
This is a logo for an interior design firm called Hallux. It is a simple and memorable grid of colored boxes that form a capital H. This is a mark that is designed to reduce well and to catch your eye using bright colors. It draws on principals of expression and simplification created for abstract modern art.
This is a branding package for a drug called Virisimil that cures lockjaw. It is a word mark that uses one of the most perfect fonts ever made. It is a Modern Serif font called Bodoni. You can tell modern serif fonts because they have serifs that display massive variance in thick and thin strokes and must be printed on expensive glossy paper to hold their detail. But that shit doesn’t matter does it — since everything is digital now. And retina screens make hairline detail possible — God bless you Tim Cook. I also painted that pill from scratch in photoshop and can paint objects that are almost indistinguishable from photographs. This logo uses the Bauhaus style of minimal elegance that projects sophistication and class.
This is an owl mark for a book club in Portland Oregon. He is designed to be bold and minimal and to print well with crude processes like screen-printing. After illustrating tiny intricate monsters — creating critters like this is effortless.
This is a logo package that I designed for a pizza chain called Blue Star. It has a red white and blue All-American color scheme designed to appeal to South Koreans. Like Starbucks — it has no verbiage in its logo so it lends itself to global markets. Blue Star has a fleet of shiny new Teslas that they use to autonomously deliver their pizzas for free. The code name for Model 3s at Tesla is Blue Star.
This is a branding redesign for premium audio equipment maker Bose. It moves away from its 90s looking inline text mark with cables and towards a more modern square of text that takes advantage of the four letters of equal width. It uses the perfect sans serif font Helvetica Neue.