I created a logo for Nike Global that has five multicolored Nike swooshes that represent the spinning motion of a stylized and minimal globe. I used saturated primary and secondary colors that represent an inclusive spectrum of ethnicities in a global community. I also used Futura because it is Nike’s official font and two different weights to act as a word break.
This is a project for UGA concessions. I focused on legibility and on simple athletic themed letter forms and the incorporation of UGA’s bulldog mark. UGA Athletics has a color scheme that is in line with Die Stijl and perfect for a minimal but powerful design that lets Futura bold do most of the work.
This is a shield design for a nightclub t‑shirt. It mixes hunting imagery with a halo of bright color to represent a rave culture aura.
This is a logo — ligature for Lady Gaga. It fuses L and G in an Art Deco style. It is a movement in design that manages to look both futuristic and retro. I made it thicker and more italicised so that it evoques lightning — like her thunderbolt motief. I included a few different color schemes.
I did this logo, financial report and tshirt for a cosmetics company that exists only in my technicolor monster filled imagination. I can do work like this with very little effort. After drawing and painting detailed objects from my head for 20 years — flat graphic work like this is second nature. I have full command of typography — aesthetic rules of color harmony and memorable forms.
This is a corporate mark for a restaurant and nightclub in Miami. It has vibrant neon colors on a black background that represent the vibrant nightlife and cuban culture that permeates this tropical city. The simple geometric shapes form a Z. It is a demonstration of how simple elements and negative space can work together to make a memorable and beautiful mark.
This is a word mark for an international Salon brand. When a name is short and descriptive the letterform becomes your word mark. Nothing is more beautiful than Franklin Gothic Bold amplified by a bright color.
This is a beer label built around a Kingfisher illustration that I painted digitally. I call it painting because I used the exact same skills as a traditional airbrush artist — only with way less mess and no interstitial lung disease. I love birds and how their shapes and colors mesh into a beautiful biomorphic sentient sculpture. The design of the label is a traditional rectangle shape with some postmodern nips and tucks and some strategically placed Bodoni Poster.
I love Tennessee and North Carolina. I drove up through there at the beginning of Spring on remote winding mountain roads and it is incredibly beautiful and unspoiled. Jerks call this part of the country the flyover states but it is obviously a ruse to keep broken people from landing here and ruining it. This is a branding package for The University of Tennessee Press. In my last job I did thousands of designs for NCAA schools — it was mind-numbing but it made me a savant with design. I can do it fast and beautifully. I made a T mark out of 6 rectangles that look like the spines of books. I used their university colors — PMS 151 and White.
This is a Logo package that I designed for a pretend upscale bottled water line. It is a streamlined deer that demonstrates graphic purity and clean shapes that evoke the cave paintings of stone age hunters in Prehistoric France. In the past — art was magical. Artists made what looked like stylized modernist sketches aimed at controlling wild game so they might feed their family. In a sense I am doing the same thing.
This is a project that I designed for a kid’s clothes company. The mark emphasizes negative space and a dynamic activation of the viewers eye. I used the font Futura Bold because of its beauty and legibility. I also chose two colors that vibrate and wiggle when you place them side by side. This technique was used in psychedelic posters from the 70s to engage music fans who might be influenced by acid. The signage focuses on this psychedelic aspect of the treatment and the apparel they sell is made with the same discordant color schemes.
This is a logo, T‑shirt and shopping bag design for a mom and pop book store in NYC. It is minimal in the truest sense of the word. It uses Helvetica Bold — the most perfect and legible font ever invented and the shapes of the words themselves as books and flat bold colors to do the work of the design.
I love Chick-Fil‑A. We used to eat there at the food court in Augusta Mall when I was a kid. This was back before I had ever seen one outside of a Mall. They have become easily one of the best fast food chains. And next to Coke — they are probably the most recognizable Georgia based company. I redid their logo because that swirly C chicken jowl always bothered me. I made their mark more modern with a rounded sans serif font called Helvetica Round. Chick-Fil‑A is a strange phonetic spelling and it is easier to grok with a sans serif font.