This is a logo, T-shirt and shopping bag design for a mom and pop book store in NYC. It is minimal in the truest sense of the word. It uses Helvetica Bold – the most perfect and legible font ever invented and the shapes of the words themselves as books and flat bold colors to do the work of the design.
About Mac McRae
I am a graphic designer and illustrator from the USA. I specialize in corporate marks and company branding packages. I also create kid friendly cartoon monsters and critters in my spare time.