This is a Logo package that I designed for a pretend upscale bottled water line. It is a streamlined deer that demonstrates graphic purity and clean shapes that evoke the cave paintings of stone age hunters in Prehistoric France. In the past – art was magical. Artists made what looked like stylized modernist sketches aimed at controlling wild game so they might feed their family. In a sense I am doing the same thing.
About Mac McRae
I am a graphic designer and illustrator from the USA. I specialize in corporate marks and company branding packages. I also create kid friendly cartoon monsters and critters in my spare time.