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Software Logo

Craft Beer Label

This is a beer label built around a Kingfisher illustration that I painted digitally. I call it painting because I used the exact same skills as a traditional airbrush artist – only with way less mess and no interstitial lung disease. I love birds and how their shapes and colors mesh into a beautiful biomorphic sentient sculpture. The design of the label is a traditional rectangle shape with some postmodern nips and tucks and some strategically placed Bodoni Poster.

Virus Logo

This is an illustrative logo for a production company called Microbial. I drew and painted the virus mascot using illustrator and photoshop. He has a nasty waxy quality in his texture and expression that work to make him look sickly.

Restaurant Logo

This is a corporate mark for a restaurant and nightclub in Miami. It has vibrant neon colors on a black background that represent the vibrant nightlife and cuban culture that permeates this tropical city. The simple geometric shapes form a Z. It is a demonstration of how simple elements and negative space can work together to make a memorable and beautiful mark.

Cosmetics Company

I did this logo, financial report and tshirt for a cosmetics company that exists only in my technicolor monster filled imagination. I can do work like this with very little effort. After drawing and painting detailed objects from my head for 20 years – flat graphic work like this is second nature. I have full command of typography – aesthetic rules of color harmony and memorable forms.

Nike Global Brand

I created a logo for Nike Global that has five multicolored Nike swooshes that represent the spinning motion of a stylized and minimal globe. I used saturated primary and secondary colors that represent an inclusive spectrum of ethnicities in a global community. I also used Futura because it is Nike’s official font and two different weights to act as a word break.

Clothing For Kids

This is a project that I designed for a kid’s clothes company. The mark emphasizes negative space and a dynamic activation of the viewers eye. I used the font Futura Bold because of its beauty and legibility. I also chose two colors that vibrate and wiggle when you place them side by side. This technique was used in psychedelic posters from the 70s to engage music fans who might be influenced by acid. The signage focuses on this psychedelic aspect of the treatment and the apparel they sell is made with the same discordant color schemes.

Lebron Crown Logo

This is a streamlined reworking of Lebron James personal logo. I made it more corporate and gave it a shape that emphasizes graphic purity and sophistication. I also gave it a royal color scheme that makes it an instantly recognizable icon that would be at home on the face of a Rolex. It is amazing that a guy got so good at basketball that he is paid as much as the GDP of some third world countries.

Blue Stag Logo

This is a Logo package that I designed for a pretend upscale bottled water line. It is a streamlined deer that demonstrates graphic purity and clean shapes that evoke the cave paintings of stone age hunters in Prehistoric France. In the past – art was magical. Artists made what looked like stylized modernist sketches aimed at controlling wild game so they might feed their family. In a sense I am doing the same thing.

University Project

This is a branding redesign for Indiana Tech. I chose the font Myriad Pro because it is the default font in illustrator and designers hate it. I like making designs using elements people unjustly hate. It is a great font and a more modern take on Helvetica with a myriad of widths and weights. The concept of a “pro font” is antiquated and has been replaced by Open Type Fonts but that doesn’t affect its beauty. The stained glass elements of the logo echo the architectural flourishes of the cathedral on campus. I also added a spectrum of color to their existing orange and black.

Bookstore Logo

This is a logo, T-shirt and shopping bag design for a mom and pop book store in NYC. It is minimal in the truest sense of the word. It uses Helvetica Bold – the most perfect and legible font ever invented and the shapes of the words themselves as books and flat bold colors to do the work of the design.

UGA Concessions

This is a project for UGA concessions. I focused on legibility and on simple athletic themed letter forms and the incorporation of UGA’s bulldog mark. UGA Athletics has a color scheme that is in line with Die Stijl and perfect for a minimal but powerful design that lets Futura bold do most of the work.

Design Firm Logo

This is a logo for a knife design firm that exists in my fertile imagination. It is a mark concerned with graphic purity, simplicity and perfection. It draws on concepts founded by artistic geniuses in Germany in the 30s. Red white and black is the most perfect color combination and Helvetica Neue is the most perfect letter form. The mark is two triangles that form the symbol for an H within a circle. It also represents the bow tie often worn by the principal designer Chris Harris.

Pizza Chain Logo

This is a logo package that I designed for a pizza chain called Blue Star. It has a red white and blue All-American color scheme designed to appeal to South Koreans. Like Starbucks – it has no verbiage in its logo so it lends itself to global markets. Blue Star has a fleet of shiny new Teslas that they use to autonomously deliver their pizzas for free. The code name for Model 3s at Tesla is Blue Star.

Pharmaceutical Brand

This is a logo update for Merck- a pharmaceutical juggernaut who could use a more friendly look. I condensed their mark to a symbol that resembles an M made of pills – it also resembles a mortar. The font I chose is Helvetica round – a friendly and legible font that echos the rounded form of pills. Designers are confused about fonts – they think you need to sift through 5000 fonts to find an original voice and have overlooked that the important part is communication first and then character. They also ignore that only about 15 fonts are masterpieces of design that are worth using. This mark is fundamentally designed to hold up when printed very small. I included a branded Tesla because they are beautiful and electric cars are cool. I know Pfizer is blue and owns Viagra btw – I just enjoy the blue pill joke.

University Press

I love Tennessee and North Carolina. I drove up through there at the beginning of Spring on remote winding mountain roads and it is incredibly beautiful and unspoiled. Jerks call this part of the country the flyover states but it is obviously a ruse to keep broken people from landing here and ruining it. This is a branding package for The University of Tennessee Press. In my last job I did thousands of designs for NCAA schools – it was mind-numbing but it made me a savant with design. I can do it fast and beautifully. I made a T mark out of 6 rectangles that look like the spines of books. I used their university colors – PMS 151 and White.

Salon Identity Program

This is a word mark for an international Salon brand. When a name is short and descriptive the letterform becomes your word mark. Nothing is more beautiful than Franklin Gothic Bold amplified by a bright color.

Hardcover Book

This is a mockup for a book about Captain America. I drew a mask around a promotional photo of Chris Evans’s profile and also used the letter A to mask off the rest of the photo. It results in a surrealistic Man Ray like image of a movie star famous for being Captain America fused with a letter form like some sort of surrealistic monster.

Restaurant Logo

I love Chick-Fil-A. We used to eat there at the food court in Augusta Mall when I was a kid. This was back before I had ever seen one outside of a Mall. They have become easily one of the best fast food chains. And next to Coke – they are probably the most recognizable Georgia based company. I redid their logo because that swirly C chicken jowl always bothered me. I made their mark more modern with a rounded sans serif font called Helvetica Round. Chick-Fil-A is a strange phonetic spelling and it is easier to grok with a sans serif font.