This is a beer label built around a Kingfisher illustration that I painted digitally. I call it painting because I used the exact same skills as a traditional airbrush artist — only with way less mess and no interstitial lung disease. I love birds and how their shapes and colors mesh into a beautiful biomorphic sentient sculpture. The design of the label is a traditional rectangle shape with some postmodern nips and tucks and some strategically placed Bodoni Poster.
About Mac McRae
I am a graphic designer and illustrator from the USA. I specialize in corporate marks and company branding packages.